Welcome to my Brand-aid series
In this lesson, I want to cover two topics (because they are so closely related). The first is ‘what is a brand and why you should care’. The second covers how to identify who your real customer is.
This lesson consists of a tutorial video, supporting study guide and step-by-step action list.
How to identify your ‘real’ customer!
The fact is your real customer is usually not who you think they are, so let’s put that right – right now.
Who is your real customer
Each study guide is a recap of the video above in more detail.
Who is your real customer?
Here is a list of questions to ask yourself about your customer