Welcome to my Brand-Aid series
Try to appeal to everyone and you risk connecting with no one. This section is all about how to position or reposition your brand.
After watching the video and completing the attached study guide and action list click the link at the bottom of the page to move onto the next step.
How to position your brand in the marketplace
Positioning is everything in branding! Try to appeal to everyone and you risk connecting with no one.
How to position your brand
Each study guide is a recap of the video above in more detail.
Who is your real customer?
12 critical questions to ask yourself when creating your brand positioning