Welcome to my Brand-Aid series

Try to appeal to everyone and you risk connecting with no one. This section is all about how to position or reposition your brand.

After watching the video and completing the attached study guide and action list click the link at the bottom of the page to move onto the next step.

How to position your brand in the marketplace

Positioning is everything in branding! Try to appeal to everyone and you risk connecting with no one.

STUDY GUIDE

How to position your brand

Each study guide is a recap of the video above in more detail.

ACTION LIST

Who is your real customer?

12 critical questions to ask yourself when creating your brand positioning

* Resources library

Here is my list of resources and links of free online tools that will make life a hell of a lot easier for you.

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