Welcome to my Brand-Aid series
Try to appeal to everyone and you risk connecting with no one. This section is all about how to position or reposition your brand.
After watching the video and completing the attached study guide and action list click the link at the bottom of the page to move onto the next step.
How to: Create a loyal following
Without an audience you have no one to sell to. Without an audience you have no business.
How to build a loyal following
Each study guide is a recap of the video above in more detail.