Welcome name is Arthur Luke – branding expert, blogger and serial entrepreneur with over 35 years experience in helping some or the worlds biggest brands as well as smallest startups to find success.
My Facebook and Twitter profile reads:
Brand passionator, blogger, blues musician (J9Blues), gardener, lumberjack, founder of Moscovitch brand consultants and WhinnyPoo.
It should also say that I get as excited about helping others on their start-up journey as I do about my own.
During my life I have been a bus conductor, a shipyard boilermaker, a welder, a plumbers mate, a civil servant, a canasta expert, I created my own publishing company, I have run my own design company, I have been creative director of the world’s biggest branding agency, a space tourism expert, a blues musician, a lifelong entrepreneur as well one or two jobs I’d best not mention in public.
I realised late in life that I had always been an entrepreneur at heart and didn’t know it! I started my first business at the age of 10 only I didn’t know it was a business, I was just having fun. We lived in Australia at the time and I used to spend my weekends in the river that ran through our local golf course. Every time a golfer hit their ball into the river instead of onto the green I would sell it back to them. It seemed the Australians were very loyal to their golf balls. When we moved back to England I tried the same thing and quickly realised that the English were not, that was the end of business number 1.
If you’re turned off by online guru’s who push their success in your face at every opportunity – how they made $100,000 in one week, or how they won 200,000 followers on social media without getting out of bed – then you might like to take your start-up journey with me.
Remember: ‘You don’t know what you don’t know’
If it’s about branding and starting-up your own business from scratch (especially if it is online) I do…and I have the scars to prove it!